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Success Factors
- Impactful, segmented analysis
↳ see more - Bottom line data and strong signals of user intent
↳ see more - A clear and flawless UX journey, QA
↳ see more - Placing top focus on product(s), product quality, and product value proposition
↳ see more - Clear, narrow user path / funnel
↳ see more - User and customer empathy: Resolving the brand and UX effect from the user perspective
- Ensuring users can understand strong value proposition very quickly and easily
- Clarity, authenticity, providing users with confidence and removing all sources of hesitation or confusion
↳ see more - Progressive disclosure, user flow
- Real implementation timeline
- Reliable measurement (ex. A/B measurement format)
- Treating versions as total experiences, not a sum of parts of the experience
- Measuring in terms of the full experience, not in terms of the success of one element on a small part of the experience
- AOV/LTV optimization
- Utilizing back-knowledge of A/B testing and growth marketing case results
- Focusing in on the dominant purchase pathway and purchase window
- Ensuring that the bottom of the funnel has healthy conversion before optimizing the top of the funnel
- Applying growth strategy and digital marketing expertise
- Impactful, segmented analysis